Apple’s New Partnership with Major Airlines to prevent lost luggage

Apple’s New Partnership with Major Airlines to prevent lost luggage

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In a ground-breaking development for travellers, Apple has partnered with major airlines to integrate its AirTag and Find My technology directly into baggage tracking processes. This initiative, involving over 15 airlines, aims to reduce the frustration of lost or delayed luggage and improve overall travel safety and efficiency. Here’s how this innovative solution works and additional tips for safeguarding your belongings during travel.


Revolutionising Luggage Tracking with AirTags

For years, travellers have relied on Apple AirTags to keep track of their luggage, offering peace of mind during their journeys. However, if a bag went missing, the information AirTags provided often couldn’t be fully utilised within airline systems. Now, airlines like Delta, United, British Airways, Qantas, and Virgin Atlantic are stepping up to collaborate with Apple to improve this.  

The new feature, “Share Item Location”, allows travellers to securely share the geolocation of their AirTag-equipped luggage directly with the airline’s customer service team. This collaboration enables airlines to use GPS data from AirTags to locate lost or delayed baggage, marking a significant improvement in luggage tracking.

How the New Feature Works  

Apple’s “Share Item Location” is a privacy-focused update to the Find My app available on iOS devices. Here’s how it functions:  

  • Travellers generate a secure link in the Find My app.  
  • This link is shared with the airline’s customer service team, allowing them to access the AirTag’s location in real-time.  
  • With security at the forefront of Apple’s development, the shared link can be disabled manually at any time or automatically expires after seven days.  

With this integration, airlines can pinpoint missing luggage more efficiently, reducing delays and offering peace of mind to travellers.  

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Airlines Supporting Apple AirTags  

More than 15 airlines are participating, with plans to expand the program in the coming years. Participating airlines include:  

  • Delta Air Lines  
  • United Airlines  
  • British Airways  
  • Virgin Atlantic  
  • Qantas  
  • Singapore Airlines  
  • Lufthansa, and others. 

Delta, for instance, plans to roll out this feature system-wide by early 2025, while Air Canada has already begun incorporating the technology into its baggage-handling processes. 

Enhancing Travel Security with Pre-Trip Planning  

Adding AirTags to your luggage is just one piece of pre-trip planning and preparation. Protecting your belongings starts well before your journey begins.  

Tips to Prevent Luggage from Going Missing  

  • Take Photos of Your Bags

Capture clear images of your luggage and its contents before departure. This documentation can help airlines identify your bags more quickly.  

  • Make Your Luggage Unique 

Use colourful duct tape, bright luggage straps, or unique tags to make your bags stand out. This reduces the chance of someone taking your bag by mistake.  

  • Use TSA-approved Locks

Use TSA-approved locks to secure your bags and protect them from tampering.  

  • Use Smart Luggage Tracking

   Besides AirTags, other smart trackers compatible with airline systems can add an extra layer of security.  

  • Add a Secure ID Tag

Ensure your luggage tag includes up-to-date contact information without exposing sensitive details.

Broader Applications of Travel Risk Intelligence  

This development isn’t just about convenience; it’s a critical step in enhancing business travel security, corporate travel safety, and even executive travel training. Companies can leverage such technologies to ensure their employees’ belongings are safe, adding an extra layer of risk mitigation.  

Looking Ahead  

As Apple continues to refine its Find My technology, travellers can expect enhanced services, including integration with more airlines and expanded security features. For individuals and businesses alike, this partnership demonstrates how technology and collaboration can address common travel risks effectively.  

For companies seeking to improve their travel safety strategies further, consider enrolling in a travel safety course, which covers topics like incident reporting, contingency planning, and major incident management.  By combining tools like AirTags with comprehensive travel risk management practices, you can ensure your journeys are as secure and stress-free as possible.  


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